Not sure which dating app fits your style? Explore the best apps in the UK for 2025, from casual to serious, and find the perfect match for your goals.
Dating in the UK has changed dramatically in the last decade. From late-night drinks in London’s Shoreditch to cozy dates in Edinburgh cafés, singles are turning to apps more than ever. In 2025, there are countless platforms to choose from — but which one is right for you?
This guide will break down the top dating apps in the UK, highlighting their strengths, weaknesses, and the types of people who thrive on them. Whether you want marriage, casual connections, or community-driven dating, we’ll help you pick the perfect fit.
Convenience: With busy work lives, apps save time compared to traditional dating.
Diversity: UK apps support all orientations, preferences, and relationship types.
Tech Integration: AI matchmaking, safety checks, and video calls are now common.
Events & Local Vibes: Many apps promote meetups and live events in London, Manchester, and beyond.
If you want something between casual and serious, Hinge is your best bet. Its prompts help showcase personality and spark better conversations.
Best For: Singles aged 25–40 who want meaningful connections.
Pros: Thoughtful prompts, strong UK base, designed to be “deleted.”
Cons: Premium features can be expensive.
Tip: Use funny + thoughtful answers in prompts — it boosts responses.
Tinder remains the most widely used app in the UK. It’s ideal if you’re looking for a quick date or a fun night out.
Best For: Young professionals, students, and travelers.
Pros: Huge user base, easy to use.
Cons: Ghosting, shallow swipes, and high competition.
Tip: A creative bio makes you stand out in a sea of selfies.
In Bumble, women message first in heterosexual matches, reducing unwanted DMs. It’s empowering and works well for both serious and casual daters.
Best For: Women who want control, men open to the format.
Pros: Safer environment, quick matching.
Cons: Matches expire quickly, pricey premium.
Tip: Don’t let matches expire — reply within 24 hours.
OkCupid shines for LGBTQ+ singles and those with specific preferences. Its question-based matching is detailed and useful.
Best For: People who value inclusivity and personality-driven matches.
Pros: Dozens of gender/orientation options, in-depth filters.
Cons: Setup takes time, free tier is limited.
Tip: Answer at least 50–100 questions for accurate compatibility.
If you’re over 30 and looking for something long-term, Match remains a strong UK option. It’s more text-heavy than swipe-heavy.
Best For: Professionals, divorcees, and serious relationship seekers.
Pros: Profile depth, offline events.
Cons: Messaging is mostly behind paywall.
Tip: Attend Match-organized events in cities like London & Birmingham.
One of the original platforms for marriage-minded singles, eHarmony focuses on compatibility tests.
Best For: People serious about marriage or long-term relationships.
Pros: Compatibility quizzes, strong reputation.
Cons: Costly, slower to get matches.
Tip: Be 100% honest on the questionnaire to get better results.
Feeld is a progressive space for open relationships, polyamory, and kink-friendly singles. Its UK user base, especially in London, is growing fast.
Best For: LGBTQ+, polyamorous, and kink communities.
Pros: Very inclusive, supportive.
Cons: Smaller base outside big cities.
Tip: Clearly outline your preferences and boundaries.
UK-born app Jigsaw covers your photo with a puzzle, revealing it as you chat. Great for those tired of superficial swiping.
Best For: Singles who want conversation before looks.
Pros: Encourages meaningful chats.
Cons: Niche, smaller user pool.
Tip: Have engaging conversation starters ready.
Badoo mixes dating with social discovery. It’s popular with students, travelers, and those who enjoy live video features.
Best For: Young singles, casual connections.
Pros: Large UK & global base, video verification.
Cons: Free users see ads, less focused on long-term.
Tip: Use live video to boost profile visibility.
Muzz caters to Muslim singles who want halal, culturally respectful dating. It’s especially popular in London and Birmingham.
Best For: Muslim singles seeking faith-aligned connections.
Pros: Privacy tools, cultural alignment.
Cons: Niche user base, smaller pool than mainstream apps.
Tip: Try features like “chaperone” for traditional settings.
Which App Fits Your Style?
| Goal | Best Apps | Why They Work |
|---|---|---|
| Casual Fun | Tinder, Badoo | Fast swiping, huge user base. |
| Serious Dating | Hinge, Match, eHarmony | Depth, filters, and relationship focus. |
| Inclusivity | OkCupid, Feeld | Multiple orientations and identities supported. |
| Women-Led | Bumble | Safer space, women-first messaging. |
| Conversation First | Jigsaw | Looks take a backseat. |
| Faith-Based | Muzz | Shared cultural and religious values. |
Profile Photos Matter
Use 4–6 varied shots (close-up, full body, lifestyle, candid).
Avoid blurry selfies.
Write a Bio That Hooks
Be witty, authentic, and avoid clichés (“I love to travel”).
Example: “Weekend barista, weekday coder, trying to learn salsa dancing.”
Engage Quickly
Don’t let matches sit idle.
Ask engaging, open-ended questions.
Stay Safe
Always meet in public first.
Use video calls before sharing personal info.
Diversify
Try 2–3 apps at once — one mainstream (Hinge/Tinder), one niche (Feeld/Muzz).
AI Assistants: Suggesting openers and matches.
Events & IRL Meets: Apps hosting speed-dates and group events.
Enhanced Safety: ID and video verification becoming standard.
Less Swiping, More Depth: Rise of apps like Jigsaw prioritizing conversation.
So, which dating app is right for you in the UK? It depends entirely on your goals. If you’re seeking casual fun, Tinder or Badoo may be best. For long-term love, Hinge, Match, or eHarmony shine. Want inclusivity? OkCupid and Feeld have you covered.
The best approach? Try two or three apps, optimize your profile, and be clear about your intentions. Dating in the UK is dynamic, diverse, and full of opportunities — the right app is out there waiting for you.
